2520 Manatee Ave W., Suite 200, Bradenton, FL
941-745-2201

​Our Investment Philosophy

1. Focus on What You Can Control

A financial advisor can offer expertise and guidance to help you focus on actions that add value. This can lead to a better investment experience.

2. Look Beyond the Headlines

Daily market news and commentary can challenge your investment discipline. Some messages stir anxiety about the future while others tempt you to chase the latest investment fad. When headlines unsettle you, consider the source and maintain a long‑term perspective.

avoid reactive investing

3. Manage Your Emotions

​Many people struggle to separate their emotions from their investing decisions. Markets go up and down. Following a reactive cycle of excessive optimism and fear may lead to poor decisions at the worst times.

4. Avoid Market Timing

You never know which market segments will outperform from year to year. By holding a globally diversified portfolio, investors are well positioned to seek returns wherever they occur.

Time to buy gold
global portfolio

5. Practice Smart Diversification

​Holding securities across many market segments can help manage overall risk. But diversifying within your home market may not be enough. Global diversification can broaden your investment universe.

6. Consider the drivers of returns

Academic research has identified these equity and fixed income dimensions, which point to differences in expected returns.  These dimensions are pervasive, persistent, and robust, and can be pursued in cost-effective portfolios.

dimensions of expected returns
growth of a dollar

7. Let Markets Work for You

The financial markets have rewarded long-term investors. People expect a positive return on the capital they supply, and, historically, the equity and bond markets have provided growth of wealth that has more than offset inflation

8. Resist Chasing Past Perfomance

Some investors select mutual funds based on their past returns. Yet, past performance offers little insight into a fund’s future returns. For example, most funds in the top quartile (25%) of previous three-year returns did not maintain a top‐quartile ranking in the following three years.

past performance
mutual fund performance

9. Don't Try to Outguess the Market

The market’s pricing power works against mutual fund managers who try to outperform through stock picking or market timing. As evidence, only 14% of US equity mutual funds and 13% of fixed income funds have survived and outperformed their benchmarks over the past 15 years.

10. Embrace Market Pricing

The market is an effective information-processing machine. Each day, the world equity markets process billions of dollars in trades between buyers and sellers—and the real-time information they bring helps set prices.

world equity trading

Schedule Your 15 minute Phone Call Today

This call will give us both a chance to make sure your situation matches our expertise. If we are not a good fit, we would like to help point you in the right direction.

Call us directly at 941-745-2201.

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